So, why did I buy it? It was because of another common sales motivator: it made me feel like the version of myself that I want to be. ![]() I didn’t need a bougie, blush-coloured toothpaste to brush my teeth. All of their products are beautifully designed, and I’m a sucker for the aesthetic. Immediate, urgent needs aren’t the only reason people buy.Īnother thing I recently purchased is a coconut-flavored, natural toothpaste from another consumer brand. It can be just as effective to create something that addresses the annoying bugbears we face in day-to-day life. It’s a good reminder that your product or service doesn’t have to address this huge, life-altering problem for humanity. So, I guess they discovered that people are lazy and still don’t brush thoroughly enough, even with the right tool Iterate: They started with just the manual brush, but it seems they’ve recently branched out with an electric brush. ![]() Prototype and test: Balene seems to have started with direct-to-consumer in Europe, but now supplies to pharmacies and e-commerce partners all over the world.Ideate: Not sure what else they considered, but they went through 5 years of research and development and landed on a manual brush with Tyflex bristles.Define: Balene’s website states the problem they address is: Why does the conventional toothbrush not facilitate the cleaning of the inner surface of the teeth if it is the area where the most plaque builds up?.Empathize: Consumers feel irritated, frustrated, and quite frankly, Shrek-like, when their teeth aren’t clean enough.If we were going through the design thinking process for the Balene toothbrush, it would probably look something like this. That’s exactly what that tooth was to me, and I would have paid nearly any amount of money to solve it. The things they whine and moan to their friends about. The first thing they think about when they wake up in the morning. Humans buy products that solve the problems that keep them up at night. So, why am I telling you all this? It’s not because I want the whole world to know about my dental issues, nor because I’m sponsored by Balene - although, if they’re reading this… I’m open ) It’s because it got me thinking about human-centered product innovation. The texture isn’t gone, but I can brush my teeth with it and still have it feel clean for the whole day/night. It was only $15 but to be honest, I would have happily paid over $150 for it.Īnd, happily, it worked. I don’t think I’ve ever ‘added to cart’ faster in my life. ![]() It’s a double-sided toothbrush that cleans the internal and external surfaces of your tooth at the same time. So when I came across an ad for this product called the Balene toothbrush, I practically screeched “Shut up and take my money!” at my phone screen (I probably would have, had I not been on the train at the time). I think about this godforsaken tooth morning, noon, and night, because the sensation is just that distracting. In case you’re wondering, I’ve been to the dentist and they confirmed there’s nothing wrong with it - it’s just a weird texture that creates more build-up. I even tried to brush the tooth with baking soda (it helped, by the way, but I wouldn’t recommend it unless you enjoy drinking saline). I’ve bought toothpicks and a plethora of different flossing aids, including a water flosser. I’ve tried every different type of toothbrush. No matter what I do, it just never seems to feel as clean as the rest of my teeth. It’s a premolar on the right side of my mouth, and somewhere along the way, it developed this rough texture. For the last few years, I’ve had this one tooth that has been driving me crazy.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |